190: Why Email Marketing Is Your Black Friday Secret Weapon

If you’ve ever felt overwhelmed by the idea of running a Black Friday sale or, worse, you’ve thrown one together the night before Thanksgiving, you are absolutely not alone. But what if this year looked a little different? What if you had a strategic plan in place that not only warmed up your audience but also sold your offer while you’re enjoying leftover pie?

In this episode of the Systems and Workflow Magic Podcast, I sit down with email marketing strategist Allison Hardy, and we delve into how email funnels can significantly enhance your Black Friday strategy. Whether this is your first-ever sale or you’re trying to streamline your fourth Q4 sprint, this conversation is packed with gold.

Listen to the episode or keep scrolling to read the full blog recap of our conversation. ⬇️

 

What You Will Learn in This Episode

In this episode, you will discover why Black Friday marketing should start well before November. We explore how email funnels can sell for you even while you are momming, working, or resting. You will hear what most business owners miss when prepping for Black Friday and how to warm up your audience in advance without sounding pushy or spammy.

Black Friday Does Not Have to Be Chaotic

Start Earlier Than You Think

One of the most powerful parts of this conversation was when Allison shared that Black Friday success starts weeks before the actual event. If you are not talking about your offer until the day of, you have missed the warm-up period.

She recommends starting as early as November 1st to give your audience time to hear about your offer, understand the value, and start considering their purchase.

Warm-Up Sequences Are More Effective Than One-Off Emails

Allison also emphasizes that your sales emails should never be a surprise. Your subscribers should already be aware that something valuable is coming and be excited about it.

She breaks down how to build a pre-launch nurture sequence that educates and excites your audience so that when the cart opens, they are ready to buy.

Want Your Black Friday Sale to Feel Simple? Build a Funnel

One of the biggest takeaways from this episode is this: email marketing funnels allow you to sell without always being on.

Whether you are running errands, attending a kid’s soccer game, or stepping away from work for a bit, your email funnel can be working in the background doing the heavy lifting for you.

Allison encourages every online business owner to lean into automation well before Black Friday rolls around so you can enjoy the holiday season and still hit your sales goals.

Summary

If you just read through this blog post, you now know why email marketing is one of the most powerful and underrated tools for your Black Friday sales. Instead of scrambling last-minute or relying only on social media, you can use a strategic email funnel to warm up your audience, build anticipation, and make sales while you focus on enjoying the holiday season. Allison Hardy shared how starting early (think: November 1st!) and using a simple, intentional email sequence can completely transform the way you show up for Q4. If you’re ready to approach Black Friday with more confidence and clarity, this episode offers a roadmap to make it happen.

Want even more Black Friday prep support?

Snag your FREE ticket to the Black Friday 2025 Virtual Summit—a value-packed event filled with systems, strategies, and actionable tips to help you run a profitable and stress-free Black Friday sale. This summit is designed to help business owners like you plan ahead, show up intentionally, and finally ditch the last-minute scramble.

🎟️ [Grab your free ticket now!]

Mentioned Resources and Links

🎟️Get your free virtual ticket to the Black Friday 2025 Summit: https://blackfridaysummit.com/

🎉 Follow our fabulous sponsor of The Black Friday 2025 Summit (Cubicle To CEO) here: https://www.instagram.com/cubicletoceo/

Connect with Allison Hardy

💻Website

📱Instagram

Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube

Want to read more Black Friday Content?

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Read The Show Transcript Here:

Dolly
Welcome to the systems and workflow magic podcast where I help small business owners transform from feeling scattered to becoming streamlined in their creative businesses. I’m your host Dolly DeLong, a wife, mom, believer, family photographer in systems workflow and launching educator. Now this podcast is your go-to resource for mastering the backend puzzle pieces of running a successful business.

Whether you’re just starting out or are an intermediate business owner looking to refine and elevate your systems, workflows, and operations, you’ll find practical strategies and advanced insights here to take your business to the next level. Each episode is designed to feel like a strategic mastermind session, guiding you through smarter launch planning, more efficient systems, and greater clarity in your business operations. Together,

We’ll explore how to organize, streamline, and grow your business with intention so you can achieve sustainable success without the overwhelm. I’ll also take you behind the scenes to uncover what it’s really like to run a business as a solo entrepreneur, sharing honest insights and actionable strategies. Plus, I’ll bring on expert guests who will share their advanced tips and proven methods

to help you unlock new levels of clarity and efficiency in your business. So are you ready to simplify your backend, elevate your operations and launch with purpose and confidence? Let’s dive in and create some strategic workflow magic.

Dolly
Hey everyone and welcome back to another episode of the Systems and Workflow Magic podcast. I am your systems workflow and launching BFF and guide, Dolly DeLong. And today I’m really excited to have an internet friend turned real life friend. I consider you a real life friend, Alison, on the podcast today. I’ve been following Alison for, I don’t even know how long now and she is the queen of email marketing and email funnels in my mind. call her that.

And so I knew I had to have her on the podcast to just break down email marketing magic. But also since we are kicking off a series on Black Friday, I knew that I had to have her on so that she can talk about email marketing with Black Friday and how to get ready for that. But before we do that, Allison, do you mind introducing yourself to my audience just in case they’re brand new to you?

Of course, Dolly, thank you so much for having me. Hello, everybody. My name is Alison Hurdy. I am an email marketing strategist, and I always say that I help my clients sell their thing, whatever their thing is, autopilot with email marketing. And I think the beauty of email marketing is that it sells for you. So, you know, you could be unloading the dishes or schlepping your kid to all the places that they need to go. And you are still able to show up because your email marketing is working in the background and doing that work for you.

I live in Arlington, Virginia, right outside of Washington, DC, which is a wild ride. My husband is a pastor and then I have an 11-year-old named Camden and a seven-year-old named Nora.

And they’re a beautiful family. You have a beautiful family.

Allison
Well, thank you. Dolly photographed us, everybody, on Camden’s 10th birthday in Nashville. And it was delightful and we loved it so much. And we have that photo hanging above our, in our dining room, Dolly.

Well, thank you so much. was fun meeting you in person. It’s always fun meeting an internet friend in person. And then it just always solidifies in my mind. I’m like, they’re the real deal. So you guys, if you follow Alison, she’s the real deal. Whatever she’s putting out is the real deal. So it’s really good to have you on. And kind of like to bring back the conversation of introducing this Black Friday series. So I know when this series comes out,

listener, if you’re an OG listener, if you’re listening to this live, it’s July. And you’re probably wondering, why are you talking about Black Friday right now, Dolly? I am just like, I can barely wrap my head around what I’m going to do tomorrow. OK, so here’s the thing. We as business owners, we need to start planning ahead for what our marketing plan is going to be like for Q3, Q4. And Black Friday is one of the biggest sale events for

for a lot of online business owners. And so I really want you to start setting up systems and workflows in place now so that you’re not scrambling the week before Black Friday. Or honestly, some business owners are thinking about throwing up a Black Friday sale on Thanksgiving because they’re seeing everybody else on Instagram do that. And so I want you to start laying out these foundations now so that you can be more relaxed in Q3 and Q4.

I wanted to kick off this series with Alison specifically because she again is email marketing queen and I know she’s had a lot of great success incorporating email marketing in her own Black Friday strategies. So I guess we’ll just kick it off with this first question, Alison, like what role do you believe email marketing plays in the success of a Black Friday marketing campaign, especially for

Dolly
online business owners, because I know this podcast speaks to a lot of online business owners.

Yeah, I mean, think that email marketing plays the most important role in launch because again, I’m an email marketing expert, right? But I think it also, it’s an important role in every single launch, every single promotion, however you think about it. So I don’t have like a stronger opinion about that on Black Friday versus any other time of the year. What I think is really important when it comes to Black Friday as opposed to other times of the year.

is that there is some sort of warmup to the Black Friday sale so that people know, okay, she’s got this coming. Because I don’t know about you, Dolly, but when I shop on Black Friday, I basically already know what I’m gonna buy before Black Friday even comes along, right? So like, if that’s the mindset of myself and you and other people, we should take that idea into our businesses.

Yeah, no, I love that. That was actually my next question for you, which I love that you kind of set that up, like the importance of a warm up. So for business owners who are thinking about doing a Black Friday sale for the first time or maybe retrying another Black Friday sale on their business, like how early is too early or how late? I guess like when is that sweet spot in your mind that you have seen?

from years past is a good time to start warming up their list.

Allison
I mean, I also, kind of think they can’t be too warm, right? So what would make sense to me logically is like November 1, you start talking about your Black Friday sale to give yourself a good three-ish weeks of talking about what’s coming and helping them to understand, helping your reader, your audience to understand like what the deal is actually going to be. But the other thing is, the other side of this is you don’t want to like invalidate anything else that you have going.

on. So Black Friday is just one week in November, right? So while yes, it can bring in lot of sales, there’s also three other weeks in November. So you don’t want to give them so much information and so much overwhelm that they just don’t do anything, you know, with you in November. So there is kind of like a delicate balance. And that might be where like segmentation comes into play. It might be where, let’s say you’re launching like a, I always go to digital products. So let’s say you’re launching like a new digital product for Black Friday.

maybe all of your content for November is centered around that topic. So you’re not like pausing the business, you know, in preparation for the sale, but you’re enhancing your audience’s experience with that topic so that they’re primed and ready to go for Black Friday.

that so much. It’s a really, really good piece of advice. Listeners, that’s gold right there. That goes into my next question then. What are some of the mistakes you see business owners make with their Black Friday email marketing strategy? One mistake I could pull from that is they’re not centering around their content, is not preparing their readers for their sale.

Yeah, for sure. I think that especially with Black Friday, it’s really, really important that they are prepped and ready to go. like starting maybe like even like a wait list or co-creating it. If you’re creating something new, like I like to create something new for Black Friday because it like gives you an excuse talk about it. Right. And you can create things that are like really current, like in 2020 when Reels came out, my Black Friday promotion was bananas. It worked so well. And it’s because I created a Reels mini course. So easy. Everyone had no idea how to use them.

Allison

I kind of figured it out pretty early on. like made a Reels mini course. I was seen as the expert in that thing and like people loved it and it worked really, really well. So where was I going with this? I was saying, if you’re creating something new, have them co-create it with you. So, you know, send out surveys, polls, things like that. But a mistake I see a lot of people doing is, is not talking about it enough. So like if you’re

going to be talking about a topic, you want to be the person that’s seen as an expert in it. So this year, AI is really hot, right? So I would imagine a lot of people are going to be creating some AI-based products for Black Friday. And so leading up to it, not even that month before, but is there something that you can do throughout the year that’s positioning you as the expert in AI if that’s the direction you’re going to go in? So can you host an AI event? Can you share on your podcast an AI?

thing you’re doing so that you’re kind of seeding that idea so that your promotion is more successful. And then something else is you just, I mean, this is like a standard pain point across all industries and all launches is that you’re just not emailing enough. You know, one email is not enough, especially on Black Friday. Like think about it, you wake up and you have hundred emails in your inbox. So the fact of the matter is you have to cut through the noise somehow. And so one of the ways that you can do that is just sending more gosh darn emails.

Yeah.

Dolly

Yeah. Well, how would you want to encourage listeners who are like, okay, I know I have to send emails, but how can you help them get into that cadence starting now in July as this goes live? Because I know the importance of email marketing. You know the importance of email marketing. It’s just helping that business owner get over that bridge to find that cadence, like either a weekly cadence or a bi-weekly cadence.

a strong believer in a weekly cadence. And I know I even, I’m on your email list and you send several emails and I learned from each of those emails. And so like, how can you help a business owner like find what works for them? Like, do you have any advice?

do you think weekly at a minimum? It’s really important. that they go, I do think like they need to go live on the same day around the same time every week, simply because that gets people familiar with you and you create kind of like a habit with them. So like there’s a podcast I listen to every morning, every Monday morning. And I know that because it goes live every single Monday morning at 5am. And as I’m drying my hair and doing my makeup at 8am, I listen to it. And it’s like a part of my life.

And like, I feel like I know the person, right? Cause it’s a podcast. So it’s like the same thing with your email. So showing up consistently at the same time so that you’re like a part of their daily routine is really, really important. I think that’s why people love like coffee because like it’s a thing to like start your day with. That’s why people love to drink a glass of wine at night. Cause it helps you wind down at night, right? It’s like a, is that even like the thing you’re doing? It’s just the routine of it. So if we think about those sorts of things, like how can your business become that one of the great ways is, showing up weekly through email.

I send emails to my entire email list, like people who aren’t inside of a funnel, three times a week, usually, like Monday, Wednesday, Friday, right around 10 a.m. every single day. And that works for me. I’ve developed that muscle. I didn’t start there. I started with one day a week. So part of it is starting with one day a week if you’re not doing anything and then building up that muscle. developing a routine, maybe like an SOP for that email and then, OK, I’m going to add in a second email. I want to email on Wednesdays. OK, what does that look like?

Speaker 2 (12:50.496)
Also, like a good kind of thing to think about is if you do like a piece of core content every week, so like maybe like a blog post or a podcast, like you can take that and turn it into an email. You’re already doing that work. So you reuse in a way that actually makes sense or for formulaize it, put it, make it a formula. So maybe if you’re doing more of a newsletter style, maybe it’s here’s something I’m working on this week. Here’s a client result. Here’s a product I love. And so it’s just kind of like you do that every single week.

But that’s, I mean, that’s how I would get started. that answer your question?

No, that totally helps answer a question because I just really want to encourage listeners. I know I have people in my audience who know about the importance of email marketing and who hear about it, not just me, but from everyone and their mom on the online space. But it’s just like helping them to see the importance of creating a cadence for it. just for Black Friday, for the sake of selling.

your product over Black Friday, but for the sake, you’re saying, establishing your authority and becoming a part of your listeners or your ideal clients, like weekly cadence of learning from you, the expert. so, and it will serve you well for things like Black Friday. Like it, it’s just like building out that muscle. So another reason why we are doing this series so early, so you can start building out that cadence and

get used to sending out that weekly email leading up to Black Friday. I want to give a huge shout out to our official Black Friday Summit 2025 sponsor, Cubicle to CEO. Hosted by the brilliant Ellen Yin, Cubicle to CEO is a globally charting top 10 business podcast for 1 million downloads. Now, Ellen is known for asking successful founders and CEOs

Speaker 2 (14:24.642)
Absolutely.

Speaker 1 (14:47.982)
the business questions you cannot Google. So if you’re tired of surface level content and want real, financially transparent data back strategies, this is a podcast for you. Cubicle to CEO has supported over 14,000 entrepreneurs through their educational products and live events. And I’m so grateful they’re sponsoring this year’s Black Friday Summit of 2025. So go give Cubicle to CEO a follow.

subscribe to the podcast and show them some love for helping make this free summit possible. And don’t forget, you can save your virtual seat for the Black Friday Summit of 2025, happening August 26th through 28th. The link will be in the show notes. Now, Mara, Becca, and I will see you there.

Dolly
So you had hinted a little bit about email segmentation. Can you elaborate a little bit more for the listeners who might be brand new to email marketing? What does that mean exactly? What does segmenting your list mean?

Yeah, think of, so number one, segmenting doesn’t have to be scary. Yeah. Like we use words like systems and automation and segmenting. I think people get really freaked out because they don’t want to be like a robot. And I hear you and I feel that so much, right? We want to be real people inside of other people’s inboxes. Don’t be salesy. We don’t want to be slimy. I get it. I hear you. However.

Any of those things are ways that you can serve people better. You can leverage those things, automation, segmentation, systems, in a way that actually serves people in a bigger and better way. So like an example of segmentation can be starting a wait list. So let’s say in the middle of October, you’re like, okay, I have my idea for my Black Friday thing. Awesome, I know what I’m gonna do. You can send an email to your email list.

and be like, hey, this is what I’m thinking. I’m gonna launch this thing over Black Friday. It’s gonna help you do X, Y, and Z. It’s normally gonna be this amount of money. I’m gonna super sale it and then make it 50 % off. Is this something you would be interested in? Let me know by clicking this link. And then they click the link. Tagment them exactly. So you can assign a tag to that link that says interested in name of product. And then you’re able to send those people

and it segments them.

Allison
like follow up emails. like, okay, cool. I’m thinking about adding this. Would you find this beneficial? Here’s a poll. Can you tell me if you prefer this or this? And you can really like get more information for more qualified people. And yeah, you can still send those emails out to like your entire list, right? As a way to grab more information. But those people who raise their digital hand and said, yeah, I’m potentially interested in buying that thing from you. You sure as heck better. Creation process, like that’s a wonderful way to.

bring them along on the

Speaker 2 (17:47.822)
Number one, serve them. number two, create a really awesome thing because they’ve identified I’m actually interested in buying that thing from you. So they’re very clearly qualified for your offer. So it doesn’t have to be scary. It doesn’t have to be anything big, but it’s just a way to capture information about people. So that’s a minor example of segmentation, but if you’re totally freaked out by the idea, that’s how I would start with it.

What would you suggest, Allison, for listeners with smaller email list size? Because I have listeners who fall into a lot of different categories, but primarily a lot of listeners are in the beginning stages of their systems and workflow journey. How can you encourage them to get an interaction with their email list? Because sometimes when we hear the

advice, send out a survey, or ask your followers on Instagram these questions, we get cricket responses. Do you have any additional encouragement or advice or tips?

Yeah, I actually have a lot of thoughts about this because it’s a conversation I have a lot. So number one, the first time you send it out, you should not expect miracles to happen. So like if you’re sending out a survey, for example, and you’ve never done it before, your people have never done this before. So like you’re going to need to do it a couple of times. And also different audiences perform differently. So like I send out a lot of Google Forms and I know my people respond to Google Forms because I’ve tried like basically everything under the sun.

Right. I use kits and there’s now like a poll feature that you can put it there. My people don’t answer that. I have no idea why, because it’s so easy, but like they’re they are not clicking and answering that. But I may send out a Google form that has, you know, more questions than is like harder to fill out. They are all over that. But I know that because I’ve tried multiple things. I also think it’s a matter of building that habit. So like in my membership, I send out monthly surveys and then I think actually

Speaker 2 (19:51.648)
if you’re a certain type level of member, there’s like a mid-month survey that gets sent out. I had to like build that up. Like I didn’t, it’s not like at first, like people were like, let me tell you all my thoughts on the first ask, you know? I had to ask a couple of times and then they realized, like she actually does want to hear from me, right? And I actually care and I read them and I respond. And so, you have to do that first, have to create that habit so that they know what happens after it. So I would think about that.

And then the second thing is like everyone has to start somewhere, right? So like you have a thousand people on your list versus 10,000. You still operate in the same way. It’s just more numbers. So knowing that you have to start at some point, I think is really refreshing. We all started zero. We all started at 500, whatever we start at. And then also like knowing expectations. So if you have a thousand person email list, that’s great. And that’s wonderful. It’s a thousand people who are interested in hearing from you, which is phenomenal.

But like, yeah, if you get five responses, that’s cool. When you get to 10,000, you’ll probably get more. And it’s just like knowing, like tempering those expectations and knowing like this is not going to like go gangbusters the first time you do it. So it’s a couple of things that go into it, but you have to start somewhere. That’s really like always my advice is just start doing it. It’ll become easier for you once you do it and then your people will get used to it.

Yes, that’s such great encouragement and thank you for letting me ask you that tangent question. Because I know it like, it does a lot have to do with like email marketing and especially like what to create for Black Friday. And so I’m hoping this conversation is like helping some listeners get their wheels turning as to like, okay, just start with a cadence like we are sharing and to start surveying their audience to ask and re-ask and then

develop an SOP like for asking and know that it’s going to be a slow process and then also to start thinking about segmenting for their Black Friday list. So these are all really, really good pieces of advice, Allison. I wanted, this wasn’t on the questions. I’m going to throw a curve ball at you. Let’s do it. Okay. So I wanted to hear from your experience for Black Friday email marketing. What was something that worked really well that you are planning on doing again?

Speaker 1 (22:13.366)
And then what is something that you’re like, I am never going to do this again, or I learned a horrible lesson from this. And I’m like, I’m never going to do that.

I have a lot of those. A lot of those. Let’s talk about the good thing first. So 2020, I mentioned this earlier, I launched a real mini course. It was great. It worked really well. And I think it’s because it was very current. So I do think there is something to be said for that. like in your space, whatever it is, listeners, whatever your space is, what’s like the trendy thing right now? And

Can you create something around that? Like what’s your perspective, your spin on it? Maybe like you hate it and that’s cool. So like, what is it instead? You know, like I know a lot of people who are very anti AI. I love AI, use it a lot. But if you’re like anti AI, can you implement something that’s like the opposite of AI? You know, like what’s your unique spin on it? So I think that those sorts of things work really, really well for something like Black Friday because people are looking for something new, but they’re also looking to get a good deal.

So something that I did a while back was launch like a mastermind during Black Friday and nobody bought, nobody surprised and nobody bought because I couldn’t discount it a lot because it was a lot of me. So I still needed to like make a certain amount of money from it. And also like, I don’t think people are looking to buy high ticket things on Black Friday. I think they’re looking to spend money, but they’re looking to get a really good deal. So if you can make something more along the lines of like a digital product that doesn’t have any like live components or if a live component is like an upsell or something.

I think those sorts of structures work really well for Black Friday. then, so then for you as the business owner who made the thing, your strategy from there is like, okay, can I add some upsells? Can I add a one-time offer? What’s the funnel like on the backend? So once someone buys that, what’s their next step and what does that look like? So that you’re like increasing that lifetime value of those buyers and selling them into something else. That’s like a, probably a more expensive container, quite honestly.

Speaker 2 (24:17.048)
Something I last year that was a total, total failure that I will never do again during black fronting is like the five day of deals thing.

Yeah, I mean, there’s a lot of people do that. A lot of people do.

Yeah, so I was like, all right, if a lot of people do it, let’s try it out. Oh, so it was a new deal every day. I think where I went long was there was a lot of different types of deals. So they all were centered on email marketing, but like different portions of email marketing. And then there was a bunch of new products, too. So I think people were like, I don’t know what this is. I never heard her talk about this. And it was just like, it was so much work.

So now I’m actually considering, I’m considering doing it again, but like in July and not introducing anything new. like things you’ve heard me talk about at this point. Yeah. So I don’t think it’s a bad structure. just think it, I think I executed it not in the best way. And I would love to try it like another time of the year. Gotcha. Yeah. So I think like for Black Friday, if I were to run one again this year, which I’m going to, it’s going to be a trendy thing, probably AI for me. And it’s only going to be.

Hi.

Speaker 2 (25:29.422)
that one product for, I don’t know, four days or something. Keeping it simple, keeping it easy, and I’m gonna prep the life out of my list.

love that so much. like, kind of like, I pulled from your, like you said, like this was a bad experience, but you’re still going to reuse it in a new way. I want to remind listeners that part of marketing and showing up and promoting yourself, like, it is a test, essentially, we’re like testing things out with our audience. And we’re seeing what they like, what we assume people need and like, might be totally different from what they actually need and like.

So that’s why you need to like do research and get to know your audience and actually get to know them with email marketing. So this is all playing very well together. So Alison, this has been such a good conversation and I really hope listeners will take notes, real listen to this and then of course follow you, get to know you. So which leads me, how can a person follow you and can you talk more about your email?

Do you?

Speaker 1 (26:37.39)
of the Month Club. Did I say that right?

It’s now called emails that sell. What’s the name? Yeah. because we changed the structure a little bit. Yeah. So come out of an Instagram, Alison underscore, her E underscore is my handle. My podcast is called the six figure secrets podcast. I’d love for you to come listen over there. It’s on all the places. then yeah, emails that sell is my monthly email marketing membership. And you get my entire brain put into like documents that help you build out an email marketing ecosystem.

Email us at

Allison
And we recently rolled out AI bots to help you write the email, which is really cool because like a lot of our members, you know, we were looking at, we’ve had the membership for like two years now and we were looking at churn and like how many people were canceling. Cause that’s what you do. And a lot of people in the exit surveys were like, it just took me a long time to execute. And I was like, yeah, I get it. I hear you. So we programmed a bunch of these bots to have templates and the strategies in them. So they ask you a couple of questions and then like generate.

that pitch sequence or whatever it that you’re creating for you. So it’s pretty cool. I really enjoyed it and it’s a fun membership to run.

Well, I am so excited and listeners, I will have all the links in the show notes and I really hope you will consider following Alison and just like getting to know her because she’s a wonderful human. So Alison, thank you so much for coming. I want to remind everyone for those of you who are listening live as this is coming out, I want to encourage you to join us for our Black Friday Insider Summit. Alison is going to be there. It’s a free no fluff behind the scenes virtual event.

where 20 plus experts are going to spill like what is working for their Black Friday strategies or what isn’t working and so what they’re going to implement in 2025. And of course, Allison is going to be talking about email marketing. And so we’re really excited about that. So I will put that link in the show notes again, completely free event. And I am co-hosting that with Mara Kuceric and

Becca Reed, and so those are two of my biz besties, and we’re really excited about just showcasing how to better prep for Black Friday and what strategies to implement for this year. So yeah, so excited about that. Allison, I will talk to you later, and everyone else, I will see you all next week with a brand new Systems and Workflow Magic podcast. Until then, stay streamlined and magical, you amazing muggle you. Bye.

Dolly
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Are you a solo business owner feeling stuck when it comes to launching? Now, if you’re tired of throwing spaghetti at the wall and you want to create a sustainable and personalized launch plan that blends your unique personality with intentional marketing, I would love to help. Let’s work together one-to-one to craft a strategic launch plan that delivers results. Check out the show notes to apply and see if we’re a great fit.

Until next time, go make some strategic workflow magic.