*Instant digital download. Yours to keep and reuse every Santa Mini-session season!
Get the Playbook
- Price your sessions based on your real costs, not a guess
- Set up your complete CRM booking workflow from scratch (Dubsado is the example)
- Build a landing page that converts before your cart opens
- Rank in Google before families start searching in October
- Warm up your email list 8 weeks before you open the cart
- Send the right email every day of cart open week
- Run a smooth confident session day from arrival to gallery delivery
Get the Playbook for $24
Early bird pricing. Regular price $67 after launch.
The Santa
Mini Session Marketing Playbook
Santa mini-session season is coming.
Here is everything you need to plan, market, and book it out.
Get the Playbook
There are courses that teach you how to photograph Santa minis. This is not that. This is the system that fills your sessions before you ever pick up your camera.
Inside this playbook, you will have everything you need to:
✅ Price your Santa minis based on your real costs, not a guess
✅ Set up your complete Dubsado booking workflow from scratch
✅ Build a landing page that converts before your cart opens
✅ Rank in Google before families start searching in October
✅ Warm up your email list 8 weeks before you open the cart
✅ Send the right email every day of cart open week
✅ Run a smooth, confident session day from arrival to gallery delivery
This playbook will help you run every Santa mini season confidently from here on out (because of systems)
What This Playbook Helps You Do
Early bird pricing. Regular price $67 after launch.
get the playbook
for $24
This playbook is for you if:
✅ You have done Santa minis before, but built your launch from scratch at the last minute
✅ You want to know exactly what to charge based on your real costs, not a guess
✅ You want a complete booking workflow built specifically for Santa minis in your CRM (with a full Dubsado walkthrough included)
✅ You want to be ranking in Google before families start searching in October
✅ You are tired of writing emails from scratch every year
✅ You want your session day to run smoothly without figuring it out in real time
✅ You are a solo photographer with no team and need systems that work without you
Other Santa mini resources cost $500 to $600 and teach you the experience. This teaches you everything they leave out: the marketing, the emails, the booking system, the SEO, and the pricing math.
Why Family Photographers Need This Playbook
Take a sneak peek into why I created The Santa Mini Session Marketing Playbook
sneak peek
✔ A Santa mini session pricing calculator that tells you your exact break-even price and recommended rate based on your real costs
✔ A complete Dubsado setup SOP with 6 canned email templates already written for you
✔ A nine-section landing page blueprint with a visual mockup so you know exactly what your page needs before you build it
✔ An SEO strategy with five fully outlined blog posts targeting the exact phrases families search every fall
✔ An 8-week pre-launch email sequence with example and template versions for every single email
✔ A cart open week email sequence covering every day of booking week, including a same-day last call email
✔ A session day SOP covering your week-before checklist, day-before checklist, full session flow, and how to handle seven common situations that come up on every event day
This is a one-time purchase you can reuse every Santa mini season.
What You Get
get the playbook
I am a Nashville-based family photographer who built a second business teaching other family photographers how to market their businesses with systems, workflows, and a consistent marketing cadence. I know what it feels like to scramble every August trying to piece together a Santa mini launch from scratch.
So I built the system I wished I had. Every email template, every CRM workflow step, every blog post outline, and every pricing calculation in this Playbook came from my own experience as both a working photographer and a marketing educator. This is not theory. This is what I actually use.
Nashville Family Photographer and
Marketing + systems Educator for family photographers
I am Dolly DeLong. And I have been right where you are.
you’ve goT questions and I have answers
The booking workflow SOP is written specifically for Dubsado 2.0 with a full video walkthrough included. If you use a different CRM like HoneyBook or 17hats, the email templates and workflow logic are still fully usable but you will need to adapt the setup steps to your platform. Everything else in the Playbook works regardless of what tools you use.
This is a system of templates, SOPs, and tools. There are short video walkthroughs for each module, but how you consume it is completely up to you. You can watch every video or go straight to the templates and implement. Either way, the whole thing is designed to be actionable in a single day.
No. The Playbook works whether this is your first Santa mini season or your fifth. The pricing calculator, email sequences, session day SOP, and blog post outlines all work for first-timers. The social proof section of the email sequence even has a specific note for photographers who do not have past session stories yet.
Everything lives inside ThriveCart Learn. When you purchase you will receive a username and password via email and you can log in immediately to access all seven modules. No waiting, no downloads required to get started.
Other Santa mini resources teach you how to photograph and run the experience. This Playbook teaches you everything they leave out: the marketing, the email sequences, the booking system, the SEO strategy, and the pricing math. If you already know how to take beautiful photos, this is the missing piece.
Investment: $24 early bird
Small price. Complete system. Big results.
The goal of this Playbook is simple:
to help you stop building your Santa mini sessions from scratch and start running it like a real business (because of intentional systems).
No more piecing it together at the last minute.
This will be your complete marketing and booking system for your most in-demand mini session event of the year.
Built once. Refined every season.
Yours to keep forever.
THE GOAL (AKA: WHY THIS PLAYBOOK EXISTS)
