Systems & Workflow Education, The Systems & Workflow Magic Podcast

How Virtual Summits Work as a Full-Funnel Marketing Strategy for Family Photographers You know that feeling when your marketing strategy looks like a patchwork quilt? You’re posting to Instagram, tinkering with Pinterest, writing emails when you remember, maybe guesting on a podcast here and there, and still wondering why your lead flow feels like a […]

How to Create Visuals for Your Landing Pages as a Family Photographer You built the opt-in. You wrote the landing page copy. You set up the email sequence. And then you got to the visuals and thought, “I’ll figure this out later.” Sound familiar? If you’re a family photographer, you probably have a trained eye […]

Lead Magnets for Family Photographers: How to Grow Your Email List with Freebies That Work If your entire marketing strategy depends on Instagram showing your posts to the right people at the right time, we need to talk. Because here’s the thing about social media: you don’t own it. The algorithm changes, your reach dips, […]

Is Your Landing Page Selling for You? Here’s How to Turn It Into a Converting Machine If you’ve ever stared at your landing page and thought, “Should I just deactivate this whole thing?”; you are not alone. And if you’re trying to build a high-converting landing page for opt-ins, that frustration can feel even heavier […]

How I Took 3 Months Off from My Photography Business Using SOPs (and the Business Kept Running) You would not believe it, but when I recorded this episode, it was the first one I had recorded in three months. And you would have never guessed, because the show had been airing every single week while […]

As a Dubsado expert and family + branding photographer, I definitely believe in the power of automating your business. Automating your business will save you time and energy. It creates more freedom – and less room for errors (or forgetting things!). But, I also completely understand the fear that many photographers have about losing the […]

Why Every Family Photographer Needs a CRM (and Why I Use Dubsado) If you are a family photographer running your business with a patchwork of Google Docs, Venmo requests, and sticky notes on your office wall, I need you to hear this: a CRM will change the way you operate. I know that sounds dramatic. […]

Dubsado Invoices for Family Photographers This post was originally published in 2021 and has been updated to reflect current Dubsado features and best practices for family photographers. If you have ever sent a client a Venmo request, waited for a check in the mail, or tried to remember if a family actually paid you in […]

3 Ways to Automate Your Family Photography Business This Week You didn’t start your photography business to live in your inbox. And yet here you are, answering the same questions for the fifth time this month, following up on leads that went cold because life got busy, and wondering why bookings feel so unpredictable. YES, […]

Customer Journey + Content Creation for Family Photographers This blog post was originally published in 2022 and has been fully updated to reflect current marketing strategies and platform realities. You already know you need clients to keep your photography business running. But here is the question that keeps tripping up photographers in years two through […]