marketing education for family photographers, Systems & Workflow Education, The Systems & Workflow Magic Podcast

4 Simplified Marketing Tools Every Small Business Owner Needs Running a small business is exciting—but let’s be honest, it can also feel completely overwhelming. Between the endless ads, conflicting advice, and an oversaturation of “must-have” tools, it’s easy to burn out before you even make progress. And especially if you are “newer” to owning your […]

As a family photographer and systems + workflow educator, I know that Black Friday isn’t just for big-box retailers. It can be one of the best times of the year for service-based business owners—especially photographers—to strategically plan ahead, book sessions, and set yourself up for success in your slower months. In this blog post, I’m […]

If you’ve ever wondered whether a Black Friday strategy for family photographers is even worth the effort, the answer is a big yes — but only if you approach it differently than the big-box retailers do. As a family photographer and systems educator, I’ve discovered one simple mindset shift that can completely transform how you […]

Are you a family photographer wondering if running a Black Friday promotion in 2025 is even worth your time? Maybe you’ve never done a sale before, or you don’t offer in-person sales (like IPS, prints, or albums)—and you’re thinking, “What would I even promote?” I get it, I’m right there with you. But I want […]

Are your contact forms being filled out but then… crickets? You’re not alone, and the solution might not be what you think. If you’re a family photographer, this might actually be a you problem…not a client problem. Don’t worry because I’m here to walk you through exactly what could be going wrong and how to […]

If you’re a family photographer and you’ve been opening Instagram, scrolling past post after post of photographers showing off their latest sessions… while you haven’t had a shoot in what feels like weeks or even months… you’re not alone. The truth is, every photographer goes through slow seasons. But no one really talks about it. […]

As a small business owner, I understand the pressure to keep overhead costs as low as possible. I try to keep mine low, too. But with so many shiny new tools and apps popping up, it’s tempting to invest in them all to make life feel more manageable. Sometimes, though, keeping things simple and streamlined […]

Learning how to create a marketing process for your small business can feel overwhelming, especially when juggling multiple roles. In this guest post, marketing consultant Tayler Cusick-Hollman shares practical strategies to streamline your efforts. Whether you’re building a marketing workflow from scratch or looking for tools to optimize your existing process, this guide will help […]

Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, […]

Budgeting Tips for Small Business Owners from My Bookkeeper I need to introduce you to someone who is the secret sauce of the numbers behind my business! Her name is Anamarie Knapp. She’s my bookkeeper, my financial backbone, and one of the best investments I’ve made in my business. (Also, fun fact: I’ve been photographing […]