Black Friday is one of the biggest opportunities of the year for small business owners—but it can also feel like one of the most overwhelming. Every year, the strategies change. One year, it’s about deep discounts. The next year, it’s about bundling. And now in 2025, AI tools, shifting consumer behavior, and tighter competition are […]

If you’re planning a Black Friday sale this year, there’s one thing you can’t afford to overlook: your sales page. In this week’s episode of the Systems & Workflow Magic Podcast, I sat down with copywriter and messaging strategist Amy Hanneke of Hello & Co. Creative to talk all about optimizing your sales page for […]

If you’re a business owner who wants to have a more streamlined and stress-free Black Friday season, now is the time to start preparing—and yes, even if it’s still summer. In this episode of the Systems & Workflow Magic Podcast, I brought back Pinterest strategist Kara Duncan to unpack how to use Pinterest trends and […]

How to Create a One-of-a-Kind Customer Experience That Converts Whether you’re a family photographer or an online service provider, delivering a solid client experience is non-negotiable—but have you ever considered how to intentionally create a customer experience that converts and keeps clients coming back? In this episode of the Systems & Workflow Magic Podcast, I […]