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I'm Dolly — a systems + workflow educator, integrator (and Podcast Host) for small business owners who want to be more streamlined and organized with Systems, Workflows & SOPS. I'm here to help you l feel great about workflows!
All of my blog posts are written to help the reader find inspiration, "ah-ha moments" + clarity with systems/workflow education, launching education, and I even have peppered some of my own personal life in several blogs so you can get to know me!

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The Systems & Workflow Magic Podcast

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If you’ve ever felt the pressure of scrambling to launch a last-minute Black Friday sale, you know how stressful and ineffective it can be. That’s why this year, I’m focusing on Black Friday 2025 email segmentation with Flodesk and Showit—a simple but powerful strategy that helps me identify my warmest leads months in advance. In […]

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How to Find SEO Keywords Your Photography Clients Are Already Using Wordpress Featured Image
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Guys, they finally did it! 🎉 Flodesk and ThriveCart now have a direct integration — no Zapier required. As someone who loves both of these tools (but also loves saving money on unnecessary software), I am so excited to walk you through what this means for your business. In this post, I’ll give you a […]

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Wordpress-blog-featured-image-for-podcast-episode-197-Why We’re Hosting a Black Friday Summit (and Why It Matters for Your Business)
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How to Optimize Your Black Friday Sales Page with SEO + AI w/ Rebekah Read is the focus of Episode 196 of the Systems & Workflow Magic Podcast. In this conversation, I sat down with my Black Friday Summit co-host, Rebekah Read (Bekah), to share how small business owners can prepare their sales pages for […]

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COVER-IMAGE-for-WORDPRESS-The Simple Way to Fix Your Sales Page Before Black Friday w_ Amy Hanneke
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In this episode of the Systems & Workflow Magic Podcast, I (Dolly DeLong) had the absolute honor of co-hosting a conversation with my Black Friday Summit co-hosts, Mara Kucirek and Rebekah Read, and our guest expert Kate Doster. And let me just say this episode was packed with wisdom, strategy, and major takeaways for any […]

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A FREE GOOGLE DOC
CHECKLIST

Unlock the secrets to a well-organized and strategic launch with this must-have checklist designed for small business owners who need guidance on the essential puzzle pieces of a launch!

THE ESSENTIAL EMAILS YOU NEED FOR YOUR LAUNCHES

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