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Your posing and editing are flawless, but your backend needs focus. Transform your family photography business with tangible systems, workflows, and strategies for sustainable growth in 2025.
the Family Photographer Advanced Blueprint Summit
not just another "fluffy" photography summit
The Family Photographer Advanced Blueprint Summit is THE event for family photographers who’ve nailed the art of editing and posing but feel stuck and overwhelmed when it comes to the backend of their business. You’ve perfected your craft, and now it’s time to GROW your family photography business with advanced workflows, systems, and education—without the fluff or boring cookie-cutter advice. This summit is packed with tangible strategies to help you streamline your operations, attract more clients, and build a sustainable business that supports your creativity without adding more hours to your day.
March 25th-March 28th, 2025
your family photography business is ready for action
a free four day virtual event
Watch the video below to learn how this FREE event will help you strategically grow your family photography business
But… you’ve felt the frustration of:
❌Hustling nonstop without seeing sustainable growth.
❌Spending late nights trying to figure out taxes, workflows, and strategies that work.
❌Feeling overwhelmed by the backend chaos of running your business.
You’ve built a loyal base of returning clients who love your work.
Clients rave about how fun their sessions are with you.
Your posing and editing skills are on point.
right now You’re getting a lot of things right:
Achieving a thriving family photography business takes a whole lot more than just taking beautiful photos and posting on Instagram 📱
do you Wish someone would just show you how to get organized, so your business runs smoothly and grows sustainably.
❌ because you feel like you've hit a wall
❌ because you know you are about to enter a growth spurt, but you don't know what steps to take
❌ because you're worried you don't have the energy it takes to hustle the way you did 3-5 years ago
❌ also...let's be real...you aren't looking to hire out a 'team' you want to know what strategies are working in 2025 and you want to take one baby step!
Worry you’re missing opportunities to streamline your systems and book more clients effortlessly.
Spend too much time on admin tasks and not enough on what you love—photography!
Feel stuck at your current income level and aren’t sure how to grow without burnout.
And maybe right now you...
As a family photographer and systems educator, I know the challenges of running a creative business. Ever since 2021, I've been leading the Systems & Workflow Magic Bundle/Summit but now I’m focused on helping family photographers streamline their backend with systems, workflows, and SOPs that save time, reduce overwhelm, and drive sustainable growth.
This year, I’m introducing systems-focused education tailored specifically for family photographers ready to elevate their businesses. As a Fractional CMO and Launch Integrator, I combine marketing strategy with intentional launching to help solopreneurs go from scattered to strategic with ease.
Through my Systems and Workflow Magic Podcast and years of experience, I’m passionate about equipping family photographers with the tools they need to thrive—not just in artistry, but in running a business built to last.
Let’s create systems that work for you! Sign up for the ADVANCED BLUEPRINT Family Photographer Summit now!
Systems & Workflow Educator + Launch integrator + family photographer & your host of this summit
I'm Dolly
register for free
Let’s refine the backend of your business one system at a time so you can focus on what you do best—capturing beautiful family memories while running a business you love.
Add the summit dates to your calendar so you don’t miss a single session. Watch your inbox for updates and access details to prepare for this very fun & strategy-filled event!
Step 3.
Click the “Register Now” button on the page, Once registered (for free), you’ll receive a confirmation email with all the details of the advanced family photographer summit.
Step 2.
learn more about the summit on this page and meet the incredible speakers and topics to see how it can help your family photography biz in 2025!
Step 1.
WORKS
here's how it
...and so much more!
this free education is geared towards helping you impact the backend of your family photography business
advanced workflow tips to impact your family photography biz
operation tips to impact your family photography biz
financial systems to impact your family photography biz
marketing systems to impact your family photography biz
seo strategies to impact your family photography biz
we want you to walk away with...
topics to be covered
Annemie Tonken
Glenneth Reed
Makena Delaney
Christy Hunter
Nadine Nethery
Speakers
meet the
Brooke Jefferson
TAyler Cusick Hollman
Colie James
Jillian Dolberry
Heather Leicy
Kinsey Soderberg
Manali Sontakke
courtney McKay
Kara Duncan
Yesenia Faiella
Octavia elease
Maggie Rechkemmer
Donnie Conley
Emily Conley
dubsado
dolly delong
Caleb Curtisi
a look inside the summit & what you will learn to apply to the backend of your family photography business!
As a family photographer, avoiding tax mistakes could be costing you more than you realize—lost deductions, unnecessary stress, and even profit leaks. In this session, Heather Leicy breaks down the five biggest tax misconceptions and gives you simple, actionable steps to confidently manage your finances, maximize deductions, and keep more of what you earn.
Owner of Heather Marie Photography
heather leicy
Debunking 5 Tax Misconceptions for Photographers
Your brand is the foundation of your photography business, shaping how you attract clients, streamline workflows, and market effectively. But are you making one of these 5 branding mistakes that could be turning potential clients away? Yes, even advanced photographers struggle with this—learn how to fix it in this session!
CEO & Creative Director
Makena Delaney
5 Reasons Your Brand Isn't Attracting Your Ideal Client
Through intertwining your artistry and aesthetic with your onboarding, it allows clients to feel immersed in your process, get to know you on a creative level pre session, and have a taste of your personality prior to meeting in real life elevating their client experience before they even have their session.
Quad Cities Family Photographer and Educator
Maggie Rechkemmer
Creative Onboarding
(Advanced Tips)
As a family photography business, your time, money and effort is key to running your business. Looking at the metrics in GA4 will help you make data drive decisions for where to spend your time, money, and effort to make sure you are getting the most visibility and success possible.
Owner/Founder of The Visibility Method
Glenneth Reed
Understanding Google Analytics 4 for Family Photographers
I'm breaking down my exact step-by-step SEO first checklist so family photographers can feel confident blogging knowing what they need to do to rank on google (and book more clients!).
Ghost Blogger
Kara Duncan
Blogging for Family Photographers: Advanced SEO Systems
Automating with Zapier is an advanced skill because it allows photographers to automate across all of the various apps in their tech stack, saving hours of time and helping to create a consistent, professional experience for clients.
Automation Specialist
Courtney mckay
Automate Your Tech Stack with Zapier
Sensory Branding can become your biggest brand advantage. Because crafting a customer journey that taps into ALL 5 senses, sees you create a deep emotional connection, easy-yes sales & long-term brand loyalty.
Nope, you DON'T need a HUGE corporate budget! All it takes are some clever ideas (that I'm going to share with you) and the willingness to stand out.
Customer Experience Strategist &
Audience-Driven Copywriter
Nadine Nethery
The 5-Senses Formula that turns browsers into paying customers
Manali Sontakke’s talk explores how email marketing helps family photographers nurture client relationships, sell with ease, and increase revenue without relying solely on social media. She breaks down the anatomy of high-converting emails and key automated sequences that keep clients engaged. Plus, she shares how strategic email workflows can drive print and album sales, maximizing long-term profits.
Digital Product Launch Manager &
Business Coach
Manali Sontakke
Crafting An Email Strategy That Converts
We waste a lot of time going back and forth in emails to communicate additional information during the inquiry + booking process. By implementing a booking proposal in your business, you can eliminate most booking friction and get paid fast.
Client Experience & Systems Strategist
colie james
Booking Magic - How to Create a Proposal That WOWs Your Clients and Converts
In this training, you'll learn how you can start integrating AI tools into your day-to-day business to save up to 15 hours a week, without sacrificing your authenticity or quality of work. 🤗 You'll learn Kinsey's easy peasy methods for getting started with AI tools, training your AI assistant to think and sound like YOU, plus how you can start integration into your workflows and daily tasks - without feeling overwhelmed.
Founder of Authentic AI
Kinsey Soderberg
Using AI Authentically in Your Business for Family Photographers
Pricing is a system because it is not a set it and forget it strategy. It is a repeatable system that photographers will use over and over again in their careers.
You will walk away with a more advanced and tangible system to put into place in pricing yourself as a family photographer.
Family Photographer & Photography Business Coach
brooke jefferson
Profitable Pricing For Photographers
This framework is advanced because it helps family photographers scale their businesses by using three tools they already possess. Instead of adding more to their plate or requiring new expensive tools, it teaches photographers how to intentionally leverage these existing resources to create sustainable growth while maintaining their creativity and preventing burnout.
JDOBM
Jillian Dolberry
Sustainable Scaling: Holistic Strategies for Growth
What I'm teaching on is one of the biggest SEO problems that I see family photographers making on their websites. You have to research, create a strategy, and do careful implementation to overcome it and see success. If you’re making this one SEO mistake, I guarantee that it’s holding you back from ranking well in Google and being found for the photography services that you offer in your target area.
SEO Coach & Educator
Christy Hunter
SEO & Website Strategy for
Family Photographers
Traditional lead generation methods attract a wide range of clients but often fail to qualify them effectively. A quiz automates this process, helping family photographers connect with the right clients, save time, and increase bookings.
Founder of The Quiz Creator, Business Strategist
Yesenia Faiella
How to Use Quizzes to Streamline Your Workflow and Book More Dream Clients
Even though most family photographers have great systems for booking clients and delivering their galleries, there is a very important system they are missing. And that is a repeatable marketing system! But don't be fooled—that collection of software you're using to do your marketing isn't actually a system. And I show you why in this presentation.
Founder
Tayler Cusick Hollman
Lather, Rinse, Repeat; Creating a repeatable system for your marketing
Most photographers today don't sell prints and products; of those who do, many are either making very few sales or working very hard to make the sales they do. In this presentation, I'm covering how to choose products, how to price them appropriately, and how to get people to actually buy (without needing to go to the trouble of in-person sales)
Educator & Podcast Host
Annemie Tonken
Make More Money with (Easy!) Print & Product Sales
Most photographers today don't sell prints and products; of those who do, many are either making very few sales or working very hard to make the sales they do. In this presentation, I'm covering how to choose products, how to price them appropriately, and how to get people to actually buy (without needing to go to the trouble of in-person sales)
Product Education Lead of dubsado
Trevor Lecka (Dubsado)
Optimized and Organized with Dubsado's Portrait Photography Workflow Series
Good work alone produces great art. But it doesn't lead to a thriving business--you need to find the right people to do that work for! Expect practical, proven strategies to attract and convert more clients. You'll discover how to leverage social proof, create irresistible lead magnets, and optimize your website to turn visitors into paying clients.
Marketing @ BDOW!
Caleb Curtisi (BDOW)
How To Get (and Convert)
More Leads
Octavia Elease’s presentation dives into leveraging HoneyBook’s new Automations Builder to create a seamless, high-touch yet hands-off client journey. By integrating automated workflows for inquiries, bookings, onboarding, fulfillment, and offboarding, family photographers can reduce admin time by 50%+, enhance client experience, and increase repeat bookings effortlessly.
Website Designer and Systems Strategist
Octavia Elease
Mastering HoneyBook Automations: The Ultimate Workflow for Family Photographers
Stop wasting time writing email newsletters that don't lead to more clients booking with you! Learn this simple, repeatable process so you can write weekly emails your audience wants to read in just 5-10 minutes and make more sales. Your time is valuable... so let's make sure every second you put into your email newsletters is working for you!
Copywriter
Emily Conley
Write One Month of Email Newsletters in 45 Minutes
This presentation by Donnie Conley of Pandas on Fire Digital Marketing walks family photographers through how to effectively use Google Ads to generate high-quality leads. You’ll learn how to target the right audience, optimize keywords, and track conversions to ensure you're getting a strong return on your ad spend—without wasting money on unqualified clicks.
Founder
Donnie Conley
Get Leads with Google Ads As A Family Photographer
What’s the catch? Is this really free?
Will this summit help me even if I don’t want to hire a team?
What if I’m too busy to watch all the presentations?
How do I access the presentations?
What kind of bonuses are included?
How does the All-Access Pass work, and why should I upgrade?
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
This isn’t just another summit about posing, editing, or social media marketing. The Family Photographer Advanced Summit is all about streamlining the backend of your business—focusing on systems, workflows, and SOPs so you can run your photography business with more efficiency, less stress, and greater profitability. If you’ve ever felt like your business is running YOU instead of the other way around, this summit will change that. As your self-proclaimed systems & workflow BFF and guide, I want you to walk away with a game plan of action from this summit and know what type of system, workflow or business operation you need to focus in on in 2025. This is no shiny-object summit. We are taking strategic steps and it's all up to you.
What makes this summit different from other photography summits?
This summit is designed for family photographers in years 3–4 of their business who feel stuck, overwhelmed, or like they’re constantly putting out fires instead of building a business with intentional, scalable systems (without hiring a team). Cause, let's be real, you cannot hire out an entire team and just outsource all the things QUITE yet. If you’re ready to take your business to the next level with smarter automation, workflows, and organization, this summit is for you.
The Summit's Dates are= March 25th-March 28th, 2025.
Who is this summit for?
What makes this summit different from other photography summits?
We’re tackling the backend of running a successful family photography business—think client workflows, CRM systems, automated email sequences, advanced lead gen strategies, financial tracking, strategic marketing systems, and more. These are the real systems that help family photographers stay booked, organized, and profitable.
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
A general ticket is FREE, giving you access to daily presentations for 24 hours each. If you want extended access (plus exclusive bonuses), you can upgrade to the All-Access Pass where you will receive over $3097+ of resources all designed to help you with the backend of your family photography business!
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
The All-Access Pass (AAP) gives you:
✅ Extended access to all presentations beyond 24 hours
✅ $3,000+ in exclusive bonuses (templates, guides, workflows & more!) all to help you with your family photography business.
✅ The ability to learn and implement at your own pace
If you want to stop feeling overwhelmed and actually apply what you learn, the AAP is a no-brainer!
How does the All-Access Pass work, and why should I upgrade?
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
Every single bonus in this summit is strategically designed for family photographers who want to run a more systemized, streamlined, and profitable business. You’ll find templates, guides, workflows, and tools that will help you save time, automate processes, and make more money—even if you implement just one or two of them!
I have also made sure to include a private audio version (just in case you would rather listen to the summit talks ON THE GO!)
What kind of bonuses are included?
How does the All-Access Pass work, and why should I upgrade?
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
Once you sign up, you’ll receive a daily email with links to the presentations. Each session is available for 24 hours (unless you purchase the All-Access Pass for extended access).
Remember, the summit goes LIVE March 25th-28th, 2025. But if you get the AAP, you will receive access to the presentations instantly because they have been pre-recorded!
How do I access the summit presentations?
What kind of bonuses are included?
How does the All-Access Pass work, and why should I upgrade?
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
I get it—life is busy! That’s why the All-Access Pass exists. Instead of stressing over missing presentations, you can upgrade and watch everything on your own schedule. Plus, you’ll get access to bonuses that will save you hours of work in your family photography business!
What if I’m too busy to watch all the presentations?
How do I access the presentations?
What kind of bonuses are included?
How does the All-Access Pass work, and why should I upgrade?
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
YES! This summit is specifically designed for family photographers who are running the show solo and need better systems in place to avoid burnout. The strategies you’ll learn will help you work smarter, not harder—without needing to hire a team to stay organized. It's not about doing ALL THE THINGS, it's about taking action and implementing ONE system at a time.
Will this summit help me even if I don’t want to hire a team?
What if I’m too busy to watch all the presentations?
How do I access the presentations?
What kind of bonuses are included?
How does the All-Access Pass work, and why should I upgrade?
How much does it cost to attend?
What topics will be covered in the summit?
Who is this summit for?
What makes this summit different from other photography summits?
Yep, it’s 100% free to attend while the summit is live! You’ll have 24-hour access to each presentation after it goes live. If you want more time to watch and access all the exclusive bonuses, you can upgrade to the All-Access Pass—but there’s no pressure. Either way, you’ll walk away with valuable, actionable insights to improve your business! To read more FAQs click here