grab the template
I became pregnant with my firstborn, and that same year, I gave birth to two babies: my son and my business. When my job required all of me or none of me, I was forced into a decision I hadn’t planned for. What felt terrifying at the time turned out to be an answer to prayers I didn’t even know how to articulate.
I fully stepped into entrepreneurship and had to learn the ins and outs of running a photography business—fast. I leaned into my natural strengths, built systems that worked, refined my marketing, and grew a sustainable business while continuing to hone my craft behind the camera.
Along the way, I realized something important: teaching other family photographers to think like marketers, build systems, and run their businesses intentionally was my sweet spot.
Today, I still photograph families — it’s one of my greatest joys. But educating family photographers (aka creatives) on how to think strategically, create structure, and build marketing rhythms that support their life and values is a close second.
And one of my greatest joys in educating other family photographers is this: making sure they know that they, too, can experience clarity in creating a system for their business numbers! Because when you know your numbers, you can market better! (This is where the template comes in)!
Then in 2018, everything changed.
My photography journey began in 2006, when I was a senior in college, and my grandparents gifted me a camera as a graduation present. At the time, I had no idea that one gift would quietly change the direction of my life.
I learned how to shoot, refine my craft, and eventually discovered that photography was more than a creative outlet — it was a business. And while I loved photographing families, I also discovered something unexpected: I genuinely enjoyed running the backend of my business well (that was the key for me)!
Helping family photographers on the backend of their business operations — systems, workflows, and marketing — is my jam.
And I’m pretty dang good at it.
Organization and intentional systems have always been a strength of mine, even when I resisted that truth. I have a master’s degree in mental health counseling, and for a long time, I fully expected to work a steady 9–5 job for the rest of my life. I loved structure, predictable income, and stability (I mean, who doesn't?)
My origin story...
